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Blog #10 of 105
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NextMarch 27th, 2015 - 03:48 PM
Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.
One way to look at marketing is what has become to be known as the Four P’s. The concept of the Four P’s was developed by E. Jerome McCarthy in his 1960 book, Basic Marketing: A Managerial Approach as a way to categorize the main elements that go into marketing. As a business owner or marketing manager you have control of how you use these elements in your marketing efforts in what has become known as your “marketing mix”.
In the linked article I take a look at the Four P's and how they fit into your art business marketing efforts. I have also included a worksheet to help you organize your thoughts. Good Luck! - Neil
Comments
Neil McKenzie
9 Years Ago
Centennial, CO
Thanks for the comments! Finding time in your art business to create art and pursue the business end of things like a marketing plan are always a challenge for a "solopreneur". I suggest that you take it in small chunks and complete one step at a time - before you know it you will be surprised on how much you have accomplished. Good Luck! - Neil