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April 1st, 2014 - 10:44 PM
Will being an authority or expert in what you do sell your art? Not by itself. Your customers buy pretty much what they are interested in, and what they like.
But art buyers also like to feel that they are buying from a professional, who is recognized at being really good at what they do. Establishing your authority will make most potential customers take you more seriously, and it will build credibility. Share this on your website, in your marketing efforts and even in conversations when appropriate.
What gives the impression of credibility?
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