How using QR codes is like Blackjack Strategy

QR Codes have been around for months, but marketers simply don't seem to know how to use them. Part of the reasons for this is simply that it is new, but just like any other aspect of marketing, having some forethought, understanding the full user-cycle and experience and combining that with previous experience in similar products, it is very possible to make a very high-return type of campaign using QR Codes.

The first error most marketing people do with QR Codes is that they make them too small, and tuck them into a corner, bunching them on the same space reserved for fine print and copyright legal drivel. Rather than doing that and drawing people to the conclusion that it is just going to elaborate on the legal blah-blah that it is next to, there is a new initiative amongst clever marketers to make the QR code the focal point of the creative design. As you can see in this image, the hand of the "Talk to the hand" gesture is probably the most eye-catchy place to put it. By understanding that the QR Code is the message or center to it, the users are more inclined to check it out and explore where the code will take them.

The same logic can be applied for seasoned blackjack players that have implored the concept of using a strategy....

Perhaps one of the most overlooked Blackjack strategies of all time is the advice to new Blackjack players to learn how to play the game at an online casino. There are many reasons why this is a great Blackjack strategy. An online casino will allow the new player to play from the comfort of his own home without the need to adhere to Blackjack etiquette that may be new and uncomfortable for the new player. Very often the land based casino may not allow the Blackjack player to use the assistance of a Blackjack strategy card. At an online casino the player is free to use this Blackjack strategy card as he needs. In fact the online casino will often have an auto play mode that offers the player the option of automatically using the optimum Blackjack strategy.