20% off all products!   Sale ends tonight at midnight EST.

How to Create an Amazing Customer Experience for Your Collectors

Carolyn Edlund

Blog #45 of 226

Previous

|

Next

February 28th, 2015 - 09:25 PM

Blog Main Image
How to Create an Amazing Customer Experience for Your Collectors

by Carolyn Edlund

Enhance the buying experience by providing your collectors with unexpected service.

This is the second in an occasional series of articles on conversations I’ve had with my friend Ashwin Muthiah. He is the founder of Easely, an online website where artists can sell their work.

Carolyn: I’d like to address a really important topic that will help artists increase their sales. This is about serving their customers on a very high level, from initial contact through delivery.

To start with, online shoppers need to feel comfortable about the purchasing process when they are considering a piece of art. They have to feel that a website has credibility before they will buy, and this is something artists definitely have control over.

Ashwin: That’s true. To be credible, you need a professional website that promotes trust and instills confidence in the buyer. You can do this through your website’s appearance and branding, and giving it easy functionality. It also helps to add some testimonials from collectors who already own your work. People don’t want to pull out their credit card and buy unless a site looks trustworthy and secure.

When designing your website, avoid distracting graphics or colors. Keep your palette very neutral so that your artwork stands out. And, be consistent with colors, fonts, logos and the overall theme of your site. I’ve noticed that Squarespace is amazing for creating chic websites with very little effort.

Take a look at your current art website. Does it provide lots of information, and is it easy to understand options and go through the purchasing process? Is it completely functional, without typos or broken links? This creates a much better experience for customers, and more sales for you.

Read the Complete Article

Comments

Post a Comment

There are no comments on this article.   Click here to post the first comment.