How an Artist Created a Full-Time Businesss

by Carolyn Edlund

Artist Nettie Price moved from selling only original paintings into a full-time thriving business, using strategies to appeal to different markets with different formats. Here’s how she did it.

Recently, I visited a gift shop and saw several displays selling products that featured the work of artist Nettie Price, an artist I knew and had been following for a while. I was very impressed with the smart ways that she had developed different product lines,and had ramped up her business by selling in the wholesale marketplace. I asked Nettie to share her journey with us, and her results.

AS: How many ways are you earning income with your art?

NP: I earn income from my artwork in multiple ways. Having more than one income stream insures a steady revenue flow since many are seasonal and cyclical. Income from retail sales are usually from gift markets, fine art shows & craft festivals. I also sell retail at benefits, fundraisers and online at my website. Wholesale income is usually generated at trade shows, through referrals and by sales representatives.

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