Everything Artists Need to Know About Email Marketing

by Carolyn Edlund

Want to bring customers and interested prospects to your art website again and again? Want to increase sales of your work? You need an email marketing program in your toolkit. The Artsy Shark Success Guide to Email Marketing for Artists is the most comprehensive collection of information needed to get started today.

I work with artists every day on business planning, goal-setting and marketing their work. And it’s my experience that very few of them are using the most powerful online tool available to connect with potential customers and close more art sales: Email Marketing.

Used by professional marketers, a program of consistent email campaigns that connect with people who have voluntarily chosen to hear from you is far more effective than social media – in fact, email marketing is 40 times more effective than Facebook and Twitter combined!

This isn’t about reaching out to people from your Gmail account, or sending individual emails to people you know. This is email contact on steroids, using a service provider with professional templates, opt-in forms and most importantly – analytics.

Want to know exactly who opens your emails? How often? Who clicks on your links? Who is interested in your work and what work is generating the most interest? Think how this information, and having the means to contact the very people who want to know more about you, will affect your ability to sell your work and cultivate repeat customers.

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