Creating A Great Advertisement For Your Art Business

Neil McKenzie

Blog #29 of 105

November 7th, 2014 - 02:12 PM

Creating A Great Advertisement For Your Art Business

Each day we are bombarded with literally thousands of sounds and images in the form of advertisements trying to get us to notice a product or idea and then persuade us to take some form of action – buying a product or supporting an idea or cause. It takes a great ad to cut through the clutter and get noticed - something which is easier said than done!

In the linked article I take a look at some of the ingredients that go into creating a great ad for your art business. Good Luck!

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Neil McKenzie

9 Years Ago

Centennial, CO

Bill, Thanks for your comment! There is nothing wrong with "borrowing" a great idea or concept. And you are right, big companies spend a lot on market research and you may be able to benefit from their knowledge. Good Luck!

Bill Swartwout

9 Years Ago

Fenwick Island, DE

I commented on your original: Nicely put together set of advertising elements. I have always paid attention to ads that attract my attention - not so much for the product information but for what makes them memorable to me. I've always looked at that type of modelling - not copying - but using ideas in developing my own ads, creatives and sales narrative. Those big companies have spent a ton of money with ad agencies and doing market research. Why not take advantage of their lead, eh?