Create Your Buyer Persona

PRODUCTS to Communicate: PHOTO GIFTS

TARGET: WOMEN AGED 20 TO 60 YEARS (mainly 7 out of 10 customers are women)

WHAT ARE buyer TRYING TO ACHIEVE:
Give a valid alternative for GIFTS that create EMOTION in the "Mother's Day"
We want people to see our AD and find a solution and SAY: "That's cute, I can get that to my mom"

LINE to be USED: REGALOS QUE EMOCIONAN (Gifts with EMOTION)

GENERIC STRATEGY: The stores specialize in having all products that our customers can expect to find in a specialized photo shop

On this date in particular, emphasis on GIVING EMOTIONS (Photos of loved ones printed in different products) the most popular are: Cups, pillows, Mousepad, CUPS, Hoppies, Cellphone Case, Pictures, Picture Framing, Collages

PLEASE AVOID: Making the Key Visual campaign with common photos of mother and children; but rather something more creative that contains the keywords "Emotion, Gifts, Photos, PhotoGift, Mother ...."

........How to Create Your Buyer Persona http://engage.synecoretech.com/marketing-technology-for-growth/bid/206079/How-to-Create-Your-Buyer-Persona-INFOGRAPHIC