Artist Strategies Lead to Regular Online Sales

by Carolyn Edlund

Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. Does he have a secret?

Michael Winsor is a soft-spoken artist who doesn’t give the impression of someone big into self-promotion. He’s humble, self-taught and straightforward. But he’s also got a method which works beautifully, shares his images widely and attracts collectors.

Winsor presents an amazing portfolio that features the stunning scenery near his home in eastern Canada. And he agrees that first and foremost, it’s about the work.

“I’ve always taken photos that express the culture, history and landscape of Newfoundland,” he says, “We are steeped in culture here. I’ve got a passion for that.”

Winsor admits that he doesn’t love taking photos during the day, but prefers night photography, and capturing images at sunrise and sunset when the quality of light offers an opportunity for a dramatic result. “I don’t like to enhance photos,” he shares. “I try to show what I see with my eyes.”

His portfolio is primarily focused on landscapes and seascapes. Collectors who own his work are frequently residents of the area, or they may have grown up there. “My photographs give them a piece of home,” he says.

It’s that local angle that got him started in the first place, drawing from his experience with fishing and a love for the sea, fostered by his grandfather. The result is a collection filled with compelling and remarkable images of Newfoundland.

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