Art Licensing Website Connects Artists and Clients

by Carolyn Edlund

Interested in licensing your artwork? Art Licensing Show is a new website where artists, clients and agents can connect and do business. Artsy Shark interviews Cherish Flieder, who founded the site.


AS: How does your business model work?

CF: Our main goal with ArtLicensingShow.com (ALSC) is to create a safe and protected place for art licensors to showcase their work online. It’s no secret that art directors, creative directors, and other decision makers sourcing art for manufacturing goods, publishing books and developing apps are extremely pressed for time these days.

Our solution is to develop a centralized location online where they can quickly peruse artwork available for licensing all in one place, with a single password. This will save them time from visiting hundreds of different artist/agent password protected portfolios and having to remember numerous links and logins.

Artists who are in the business of licensing their work for commercial use will find this format very helpful, because not only does it give them an additional place to market themselves online, but a completely secure portfolio that is only seen by the licensees that they feel would be the best fit for their work. (Artists can’t view the portfolios of other artists on the site, but will be able to see each other’s profile pages.) Art can be shared by “collection” (a group up to 32 image files) and individual “pieces,” giving the licensor complete control over which artwork is seen by whom.

When an art director is on the site, it is easy for them to view, favorite, and request to see additional art. The best part about this solution is that all art shared with a decision maker is searchable by keywords, artists, genres, styles, techniques, subject matter and occasions. Each art director will have a completely unique experience based on the art shared with them and their viewing activity is kept 100% private.

Once an art director chooses the art they would like to license, they simply contact the artist or agent and directly negotiate a licensing deal. The website doesn’t get in the middle or take a cut. The site is not an art licensing agent, but simply a meeting place, in essence a “virtual art licensing show.”

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