Are You Making this Major Website Mistake?

by Carolyn Edlund

I’ve reviewed many artist websites, and see many common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information to your website visitors.

You’d like to sell some of your artwork online, and attract customers through your website. Perhaps you are struggling with this becoming a reality.

The truth is that customers who are confused won’t buy. And customers who are uncomfortable won’t buy. If you want to encourage sales, you have to alleviate that situation for visitors to your art website. Therefore, you must be forthcoming with clear information that addresses what they care about. They need to have answers regarding the experience of making a purchase and how it will affect them.

If you are selling artwork from your website, I suggest that you have prices visible, because lack of pricing is the biggest barrier to making sales that I know of. But even if you do have prices listed, and perhaps a shopping cart, that is not enough to make the sale.

There are quite a few concerns that buyers have when considering an artwork purchase, and here are just a few of them:

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