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6 Display Tips to Increase Your Art Sales

Carolyn Edlund

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December 18th, 2014 - 12:54 PM

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6 Display Tips to Increase Your Art Sales

by Carolyn Edlund

Want to increase your show sales? Use these methods to draw shoppers in and convert them to customers.

1. Present a cohesive collection – organize work that goes together. Use a variety of price points to appeal to different sized wallets, and group items visually so that they can cross-sell each other. For example, show a necklace with earrings, show prints in a grouping, or even put together a holiday gift basket of your work.

2. Leave breathing space – an overcrowded display makes your work actually look cheaper, and can be confusing to the shopper. Allow each piece to shine by giving it a space of its own. If your selection is large, you might display part of each collection and then show more options and colors by pulling items from stock as you converse with customers.

3. Show function – Help your customer imagine owning your work; don’t leave it to their imagination. Put spoons in your handmade bowls, hang jewelry on your earring holders, or even have photos of your work displayed in a residential or office setting to give a good idea of impact. Selling items for the kitchen? Consider adding recipes, or display your work in a grouping that looks like it’s ready for the table.

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