5 Essential Steps to Cultivate Online Art Buyers

by guest blogger McKenna Hallett

There are a lot of do’s and don’ts that can make or break your career as an artist. If you’ve been creating in the studio and honing your skills, you are in that foundational place. Perhaps you have done some of the other basics: put together a cohesive body of work, figured out your profits, branded your business, and set up the systems to take in sales, process them, and ship them. Bravo.

Then there is the all-elusive thing called marketing. How do people find you? How do you make your art visible? The old adage, “build a better mousetrap and they will come” was before the crowded aisles of the giant supermarket we call the internet. While there are many ways to reach the whole world, you can’t accomplish it if you leave out the basics.

How will people find you online, learn more about you and your art, remain connected and eventually become your collectors? This will happen through actions that you deliberately take to become visible and remain visible:

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