The Personal Touch

Offering your art or craft for sale online is an excellent way to get many eyes on your work, and has the potential to give you a global audience. Online sales of art are steadily increasing, as is the comfort level of purchasers.

But, the online world is virtual. That means you can’t shake hands with your customer. They can’t see your art in person, and the quality of the transaction isn’t quite the same. There really is no substitute for meeting in person, allowing the buyer to touch your work, see the quality up close, hold it in their hands.

I’ve talked with many artists who want the convenience and exposure of online sales of their work, but I almost always suggest that they make a point to do in-person selling as well. Why?

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